Make Your Product Iconic!

Pop Art first appeared in the early 1950s and developed against the backdrop of the post-war economic boom, as society became increasingly consumerist and focused on mass production. This gave rise to a visual language based on repetition, immediacy and recognisability.

Pop Art is not just about colour. It is about surface control. It is not simply about the use of bright colours or eye-catching graphics, but also about how the surface communicates instantly.

These are the same principles as those of an attractive label: Pop Art transformed the product into an image; the label transforms the image into identity.

The label does not describe the product; it builds the relationship. And that is exactly what determines the perceived value of packaging.

Discover the projects and get ready to be inspired by

Labels are POP

At Packaging Première Milan 2026, Eurolabel presents “Labels are POP”: a creative project inspired by Pop Art, which highlights the label as an iconic element of packaging, transforming it into an immediate, unique and unforgettable experience.

A language of surfaces and colours, visual impact and identity, where every detail is designed to enhance the packaging and make it instantly recognisable.